Marketing Business to Business consumer

The New B2B Market Place for Business Software

Recently, a new site, Buissy.com, appeared as an option for purchasers to find the business software they are looking for. The market place includes both a business software directory as well as functionality to find the best business software for organizations.
The owners of Buissy.com Ltd have experience from both the purchaser side as well as the software vendor side. After years of frustration of the limited options both to market software as well as to find the best software for the company, they decided to create a solution themselves.

The market place, residing at http://www.buissy.com, is a result of years of experience and around 1 year of investigation and planning. The design is done on paper and a lot of functionality is already released. Version 1.0 is released in April and will include possibilities for vendors to include extensive information about their products, like long product description, screenshots, YouTube video, logo and links. There are also ways to market the product using ads, both on the first page and on each category page.

The software directory consists of business software in 19 categories, including most business applications needed to make the business more efficient and more successful. Software included is of the type web software, SaaS as well as normal installable software. Users will easily find the software they are looking for and also easily identify what software is the best.
In contradiction to what is common on the internet today, Buissy.com focuses on including as much information about the business software already in the market place. This makes it possible for software vendors to be able to have quality leads attracted to their sites, minimizing the marketing costs.

The lack of a true international market place for business software, including localized product information, has made it important for Buissy.com to focus on providing a solution to help both larger, multinational organizations as well as smaller, local companies, to be able to reach their customers, even though the customers understand English or not.

Until the release of version 1.0 in April 2011, minor releases with more functionality will be available every 2 weeks. The marketing department at Buissy.com is also focusing a lot to make the market place popular giving introductory offers to software vendors and already giving a good experience for users looking for new software.

Later this year version 1.0 will be followed by version 2.0, with a complete communication platform to help vendors and purchasers communicate and organize the purchase projects in a good way. This will make Buissy.com one of the best places on the internet to find, compare and evaluate business software.

About the Author

Buissy.com started in 2010 with the aim to become the best market place for Business Software. With experience from both the purchaser side as well as the software vendor side of a software market, Buissy.com will be able to release extensive support for software vendors to reach out to purchasers as well as for purchasers to find the best match of product for the organization.

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